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Part 1 - The Light
It may seem odd that a career that has spawned to date 17 gold and platinum records, 15 #1 hits
as writer, producer, or performer, and countless stellar collaborations, began in darkness. But,
imagine a young child, son of a legendary entertainer, who relinquishes his father to the road
at an early age. Imagine the loneliness of this child who must share his daddy with the world.
Then, imagine his elation when he realizes that the darkness that has hidden his father away
will also be the light. This is revealed when young Gerald discovers the gift of music.
While growing up in Cleveland, Ohio, other kids played cops and robbers, but Gerald and his
friends pretended to be the O'Jays. Their skateboards and bikes were their tour buses and
limos. They were performing their own original songs by the time they were preteens. Not that
they were child prodigies per se, they were just damn good students. They learned the abc's
of rhythm and blues from Daddy Levert, and family friends like Teddy Pendergrass and
Marvin Gaye. Young Gerald soaked up performance potion and sex-symbol serum like he was
starved. He learned by watching, and more importantly, by doing.
By his late teens, Gerald had parlayed his child-play into a fledgling career as a
songwriter. He composed song after song for his father's group, but learned that sometimes
it ain't who you know. The O'Jays passed on the songs, but the cloud of rejection had a
platinum lining. Gerald, his buddy Marc Gordon, and his little brother Sean recorded the
material for what would become LeVert's debut LP I Get Hot. With Gerald out in front,
the trio's full-bodied vocals poured over sleek beats earned them much fanfare and a
bigger platform for the release of their follow up LP Bloodline. Named in honor of their
father's living legacy, the set secured LeVert's first gold record and #1 single
entitled "Pop Pop Pop Goes My Mind". It was the first success of many. LeVert's third
LP The Big Throwdown rode the smash single "Casanova" to gold status, while earning the
group two Soul Train music awards. This album upped the ante for LeVert, positioning
the group to keep the family tradition alive by leaving a trail of hit albums and
singles. By the end of their run, the fun-loving yet heartfelt antics of LeVert had
garnered the group six gold albums.
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